Sharjah 24 – WAM: Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, has approved the new strategy and action plan for Dubai Media (formerly known as Dubai Media Incorporated) at a meeting of the Council held at the Dubai Design District.

The action plan includes a detailed timeline for the strategy’s implementation.

Aligned with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, to enhance the media’s role as a partner in the nation’s development journey, the strategy seeks to advance the Council’s objective to foster greater creativity in the sector and broaden strategic partnerships to bolster Dubai’s position as a hub for talent in the industry.

Key objectives of the strategy include doubling the media sector's contribution to Dubai's GDP, attracting more foreign direct investment, enhancing intellectual property in local media, nurturing media competencies and talent, and raising the participation of nationals in the sector. Additionally, the Council emphasised the need to expand strategic partnerships by facilitating greater contributions from private sector companies, which in turn will support the broader development of the industry within Dubai.

Sheikh Ahmed said, “Guided by the vision and directives of His Highness Sheikh Mohammed bin Rashid, we continue to work to raise the creative potential of Dubai’s media sector, ensuring it produces high-quality content and keeps pace with the rapid global changes shaping the industry.”

He emphasised the need for further initiatives to consolidate Dubai’s status as a leading global media hub. He highlighted the importance of an environment that nurtures creativity, encourages collaboration and boosts productivity. Additionally, forging strategic partnerships to attract investments is crucial for strengthening the media economy and reinforcing Dubai's role as a hub for developing and empowering industry talent, he added.

Sheikh Ahmed urged the Council to intensify efforts to develop new initiatives and programmes that raise the capabilities of national talent to contribute to the sector's development. He noted that initiatives like the Mohammed Bin Rashid Scholarship for Emirati Media Students play a crucial role in nurturing future media professionals.