Bringing about a Culture of Change

When we think about a culture, it is primarily defined in our minds by its people, their unique characteristics and values. Travelling to a new country, the foremost and overarching impression is gained from our interactions with the local people. Our perception of the place is only marginally impacted by its aesthetics, landscapes, infrastructure and public services offered, and largely by the people’s attitudes, their hospitality and generosity…or lack of them.

H.E. Sheikh Sultan bin Ahmed Al Qasimi