The Rise of Pop Art in Fashion

Sharjah 24: Pop Art, which takes inspiration from the popular culture of the time and media influence, was born in the 1950s but gained mass popularity in the ’60s. Used to critique or create ironic insinuations, it has been a tool entertained in fashion to express contradictions in tradition. Known as the father of Pop Art within fashion, Andy Warhol began the trend in the 1960s with the “Souper Dress”, featuring the print of his iconic “Campbell's Soup Cans” artwork and opening the eyes of the high-end fashion world.

Luca Valentini