Breastfeeding Friends concludes World Breastfeeding Week events

  • Wednesday 14, August 2019 01:20 PM
  • Breastfeeding Friends concludes World Breastfeeding Week events
Sharjah 24: The Friends of Breastfeeding Association, one of the Health Promotion Department at the Supreme Council for Family Affairs (SCFA), concluded the World Breastfeeding Week 2019 events.
The activities included educational lectures, awareness initiatives, health counseling and videos carrying awareness messages on the importance of breastfeeding through the association’s social networking sites.

In addition to handing out more than 660 awareness publications that benefited a large number of pregnant women and working mothers, in addition to the girls to get married.

The activities, which took place in various parts of the country, especially in the Emirate of Sharjah, in cooperation with Sharjah Municipality and a number of hospitals and health centers (Kuwait Hospital in Dubai, University Hospital and Al Qassimi Hospital) witnessed a great interaction among the girls and women who learned about the benefits of breastfeeding in maintaining their health and the health of their children and ensuring their proper upbringing.

Some of the events of the week included Mama Noura, the mascot of the association.

Eng. Khawla Al Noman, Head of Breastfeeding Friends Association, said: “The World Breastfeeding Week is one of the most important annual events that the Society is keen to mark as part of the wise directives of Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi, Wife of His Highness the Ruler of Sharjah and Chairperson of the Supreme Council for Family Affairs in Sharjah, commending her highness’s efforts and endless support for the initiatives and projects of the association, which aim to raise the level of health education of mothers and improve the health of children.”

Al Noman pointed to the importance of constantly organizing awareness campaigns to emphasize the significance of breastfeeding, in view of the great benefits that are reflected on the child, especially in the first six months of his life in the protection against infection of many diseases.

Breast milk contains natural antibiotics, which protect the child from contagious diseases such as gastritis, diarrhea, and pneumonia, as well as long-term protection from diseases associated with obesity, diabetes.

Furthermore, Breastfeeding helps to protect the mother from breast and uterine cancer, diabetes and postpartum depression.

These illustrate the importance of the awareness campaigns carried out across the country to achieve a healthy society free from chronic diseases.

Appreciation and Gratitude
Al Noman added that the association cooperated with qualified female physicians, female health educators, female lactation consultants, all of whom are volunteers in the association, thanking them for their efforts in organizing a number of activities, especially lectures.

These lectures aimed to provide reliable information and advice to mothers and to provide breastfeeding for their children, particularly, working mothers to enable them to provide natural milk to children upon leaving to work.

The Friends of Breastfeeding Association is a non-profit voluntary association operating under the umbrella of the Supreme Council for Family Affairs since 2004. It aims to improve the physical and mental health of children and mothers by increasing breastfeeding rates, which is the best way to form a healthy family relationship to reach a safe society.