Commenting on the achievement, Saud Salim Al Mazrouei, Director of HFZA and Sharjah Airport International Free Zone (SAIF Zone) said, “We are delighted to be awarded ‘Superbrands’ status in the United Arab Emirates as it reaffirms the strength of our brand, supported by our excellence in management, strategy, marketing and customer service. Achieving the Superbrands status is a well-deserved endorsement of the quality of services we provide, and the strength of the relationship we have built with our customers, clients and our own employees over the past 21 years.”
HFZA was voted a Superbrand by the Superbrands Council which consists of eminent industry figures who are invited to vote online from a shortlist compiled following meticulous research and surveys, and a strict selection process. To be voted as a Superbrand by this independent Council is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of each brand’s exceptional status.
“This recognition inspires us to further strengthen our brand position and continue to build on our reputation as an investor-oriented free famed for its ease of doing business,” Al Mazrouei added. “I would like to express my sincere gratitude to the entire HFZA family across all sections, departments and disciplines for their individual and collective roles that have contributed to this achievement.”
This award also validates HFZA’s successful strategy in attracting global investments, he said. “HFZA is committed to maintaining the highest standards of quality and excellence across all its operations and we will continue to meet existing and emerging market demands to ensure total customer satisfaction. The Free Zone is currently experiencing a significant growth rate as investors pour in from all across the world.”
Hailed as one of the cornerstones of the UAE’s industrial development, Hamriyah Free Zone is the second largest industrial free zone in the UAE, and currently houses over 6,700 business enterprises from 157 nations in key sectors such as oil and gas, petrochemicals, maritime, steel, construction and food.
Global investors choose HFZA for their regional base owing to its strategic location that serves as a vital link to the major trade routes intersecting Asia, Europe and Africa with direct access to a growing market of more than two billion people. The Free Zone also has well-developed infrastructural facilities and boasts an investor-friendly environment suited for growth.