Sharjah24 – Reuters: Italian brand Missoni kicked off the first day of Milan Fashion Week on Wednesday, with designers once again forced to swap the buzzing catwalks for digital presentations.

A year after Italy registered its first positive case of the coronavirus in the north, leading to the first lockdown in Europe, designers have had to find new ways to entice fashionistas with their creations.

Known for its zig-zag "Fiammato", or flamed, pattern and colorful designs, Missoni was the first fashion house to stream a video of its latest womenswear, blending clothes for autumn/winter with those for spring/summer.

Filmed earlier in February at Milan's Assago Forum, a venue that has been shut for months, models re-enacted social gatherings from bowling games to catch-ups with friends.

This season's Milan Fashion Week runs until March 1, with brands such as Armani, Prada, Valentino and Dolce & Gabbana sharing their collections videos on a digital platform.