Sharjah24: Alef Group, the developer of 06 Mall in Sharjah, announced that 06 Mall will be hosting this month the 3rd edition of the Sharjah Film Platform, organized by the Sharjah Art Foundation, that will take place from 14 November to 21 November 2020. The audience and fans of local and international films will be able to view the best documentary, experimental and narrative films for filmmakers from across the UAE and the world on Cinemacity IMAX screens, the largest IMAX screen in Sharjah and the Northern Emirates.

Issa Ataya, CEO of Alef Group, said, “We are pleased to host the films of the 3rd edition of the annual Sharjah Film Platform (SFP) at 06 Mall, through which we emphasize the importance of cooperation with all institutions, bodies, and entities in order to achieve the highest levels of excellence and success”.

He pointed out the importance of the efforts made by the Sharjah Art Foundation to open up horizons in the world of cinema and films and to encourage and support local and international cinematic energies, in a way that constitutes an added value to Sharjah's position in the world of culture, art, and creativity.

Ataya mentioned that the Sharjah Film Platform, since its launch in 2018, has been an incubator for professional and filmmakers, striving to create a vibrant environment that embraces professional and budding filmmakers through providing them with all kinds of material and moral support. It is an amazing opportunity for gaining experience, and sharing knowledge among the participants, regardless of their different approaches, and cultures, in addition to reaching a wider audience around the world.

Ataya continued, “The Cinemacity Multiplex "IMAX" with its amazing capabilities and its 8 screens, the home to UAE’s biggest IMAX screen, is a tool to attract moviegoers, which contributes to the success and distinction of this great event, and the desire of cinema lovers to enjoy watching the films of the 3rd edition of the Sharjah Art Platform”.

In addition, 06 Mall is the first qualitative project for Alef Group in the retail and entertainment sector. It also represents the first integrated lifestyle destination of its kind in the emirate of Sharjah, and the go-to venue for families looking for unique entertainment, leisure, shopping, and fitness activities closer to home and under one roof.