Sharjah 24: The session "Creators of Visual Content: Criteria for Success and Reasons for Continuity", was held, on Tuesday, within the sessions of the 12th edition of the Ramadan Majlis, organised by the Sharjah Press Club of the Sharjah Government Media Bureau, at Al Majaz Amphitheatre.

The second session was moderated by the journalist Mohammed Al Kaabi, between the Jordanian traveler Qassem Al Hato, and the Kuwaiti traveler and content creator Lulwa Al Khataf, to discuss the criteria for the success of visual content, and what creative elements content creators need to ensure their continuity and achieve the factors of mass attraction.



Qassem Al Hato stated that making successful content is a concept based on passion and positive balance, stressing that the travel content is characterised by the vitality of the experience that goes beyond content creation to reflect the personality of the creator, and learning about different cultures.

He pointed out that continuity in creating visual content in particular consists of a mixture of enjoyment and credibility in what is presented to the public, in addition to the importance of professional standards, whether in choosing content or creative aspects in how it is presented.



Lulwa Al Khataf also emphasised that reaching the public base on social media platforms comes gradually by providing useful content, and through making the content attractive to the audience, with the need to understand the needs of followers.

She added that awareness of the differences between social media platforms and publishing tools makes content makers more successful in presenting creative material, stressing the need for a motive that will ensure continuity of the content, while highlighting that the content creators need to be flexible in the way they present the content in a way that keeps pace with the variables of digital platforms.



The speakers agreed on the responsibility of content creators, the importance of positively influencing others, and taking into account societal constants and values, with an emphasis on presenting models and experiences that inspire others.

At the end of the Ramadan session, His Excellency Tariq Saeed Allay, Director General of the Sharjah Government Media Bureay, and Her Excellency Alya Al Suwaidi, Director of the Sharjah Government Media Bureau, honoured the speakers in the second session of the 12th edition of the Ramadan Majlis of the Sharjah Press Club, which witnessed the presence of Sheikh Saud bin Abdulaziz Al Mualla, Chairman of the Sharjah Cultural Chess Club, President of the Arab Chess Federation, Vice President of the International Chess Federation, His Excellency Dr. Khalid Omar Al Midfa, Chairman of Sharjah Media City (Shams), and His Excellency Shihab Al Hammadi, Director of Sharjah Media City (Shams).

The winners of the Ramadan Majlis competitions, for the second day, won valuable prizes offered by the Sharjah Cooperative Society, the Grand Stores, and the Lulu Hypermarket.