Sharjah24: The Sharjah Sports Council (SSC) organised at its headquarters “Methodologies of marketing and sporting” workshop in order to qualify cadres and develop their skills.

The workshop was moderated by Professor Dr. Saad Shalaby, Professor of Sports Marketing and Executive Director of the Egyptian Al-Ahly Club, with the participation of  22 employees from the council and clubs. 

The workshop addressed the mechanisms and types of sports marketing, the considerations that affect the success of its operations, how to price goods, services and sports slogans, the target audience for each project, the marketing strategy and the tactical and operational goal.

His Excellency Issa Hilal Al-Hazami, Chairman of the Sharjah Sports Council, opened the workshop and welcomed the Executive Director of Al-Ahly Club. Al-Hazami stressed that the council will continue developing the capabilities of all human cadres, based on the visions of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, which targets the human element in the first place and considers the human being the centerpiece of any development. Al-Hazami thanked Dr. Saad Shalaby for the valuable workshop and praised the workshop’s topics in raising the level of knowledge of its attendees.