Sharjah 24: Alef Group, the leading real estate development company in the Emirate of Sharjah, recently organized its first series of family events at its pioneering Al Mamsha project. Taking place under the name “Jawwak" which included a range of exciting activities, saw the keen participation of residents, visitors, and media professionals.

The event featured a variety of artistic and live musical performances, traditional art, dancing, drawing, painting, and calligraphy art, fun activities for children, as well as retail, food, and beverages. 

As part of the Jawwak festival, Alef Group distributed grand prizes, gifts, and vouchers to people who won in the raffle draws.

Issa Ataya, CEO of Alef Group, said: “We are pleased to have organized the first community event at Al Mamsha Souks, which will constitute a vibrant destination in the Emirate of Sharjah, offering residents a modern lifestyle boasting the best entertainment and sports options, as well as a wide range of retail stores. We look forward to creating an atmosphere of joy in the hearts of residents and visitors while sharing the most beautiful evenings in Al Mamsha.” 

Following the success of the inaugural event, Alef Group will continue hosting a series of activities at Al Mamsha Souks as part of Jawwak festival from 1 to 4 December in celebration of the UAE 50th National Day.

Al Mamsha project is strategically located on Sheikh Khalid bin Sultan Al Qasimi Street near the University City in Sharjah and is the first fully-walkable community in the Emirate of Sharjah. The project design aims of protecting the health and safety of residents and visitors by reducing air pollution, as well as promoting a healthier lifestyle. In support of this, the project contains vast green spaces and water features that help purify the air and reduce summer temperatures.