Sauro Servadei, Artex's Head of Promotion and Communication, spoke exclusively to Sharjah 24. The Italian organizer of the Italian pavilion at Watch and Jewellery Middle East Show noted that his company has been a part of Sharjah Expo events for 15 years and that Artex and Sharjah Expo have a long history of cooperation, as Artex began arranging the Italian pavilion long ago.

Today, the Italian pavilion hosts, at the 48th edition Watch and Jewellery Middle East Show, more than 47 different brands of Italian jewellery companies, and presents the best designers and the best jewellery companies.
 
He added that the Expo is a vital platform for joining the United Arab Emirates and Middle East markets, and that many small businesses have joined the market as a result of Expo's opportunities and started to have great number of customers.