Sharjah24: The Expo Centre Sharjah (ECS) recently received a delegation from the Egyptian Commercial Office in Dubai to discuss ways to strengthen bilateral cooperation, get the most out of Expo Centre’s accumulated expertise and experience in organizing and hosting major exhibitions and events, and boost the participation of Sharjah’s business community in the exhibitions held in Egypt.

This came during a coordination meeting held at Expo Centre premises between His Excellency Saif Mohammed Al-Midfa, CEO of Expo Centre Sharjah, and His Excellency Counselor Ashraf Hamza, Egyptian Commercial Attaché, Minister Plenipotentiary, in the presence of Dr. Khaled Makled, Secretary-General of the Arab Entrepreneurship Union, President of “Irtiqaa” company, and a number of department directors at Expo Centre.

While welcoming the visiting delegation, Saif Mohammed Al-Midfa underscored the importance of enhancing the presence in the economic and business events that are held in the two countries as this will pave the way for holding permanent investment partnerships. 

Al-Midfa pointed out that the diversity in the Egyptian products makes it a preferred option by a large number of consumers across the country, calling the Egyptian exhibitors and companies to boost their presence in the Emirati market by participating in the events hosted by Expo Centre to get the most out of its organizational, marketing, and promotional capabilities with the support of the Sharjah Chamber of Commerce and Industry. 

Lauding the distinguished experience of the UAE and Expo Centre in the exhibitions industry, Counselor Ashraf Hamza underlined the importance of holding such meetings to enhance bilateral cooperation and exchange experiences. 

He pointed to the importance of utilizing Expo Center’s expertise to develop Egypt’s exhibitions and conferences sector, inviting Emirati handicraftsmen to participate in the “Turathna” exhibition, the largest handicrafts exhibition across Egypt.