Sharjah24: Sharjah Media City (Shams), in partnership with Connected Circles, has launched Connected Circles Middle East via a virtual conference, which was attended by several senior leaders and executives in the region.

The event featured keynote speeches by Dr. Khalid Omar Al Midfa, Chairman of Sharjah Media City (Shams), Rajai El Khadem, Head of LinkedIn MENA, Mylena Pierremont and Galimir Dilkin, Co-Founders of Connected Circles. The modern digital conference also included opportunities for networking sessions, which were arranged in separate breakout rooms. 

Dr Khalid Omar Al Midfa, Chairman of Sharjah Media City (Shams), said, “I consider optimizing digital platforms as an essential part of creating an online communications strategy. Top-level executives should assess their online presence and think about starting conversations that embody company values, while building a strong personal brand. The landscape of digital media is vast, and our partnership with Connected Circles has taught us the value of virtual engagement and thought leadership. Furthermore, this kind of business venture is in line with our visions for the future of Sharjah to position it as an emirate with a diverse economy and entrepreneurship potential.

“Connected Circles has a mission to revolutionize how leaders communicate with key stakeholders in the digital age,” said Galimir Dilkin, Co-Founder of Connected Circles. “We believe that top-level executives should be more visible and accessible, while approaching their communication with a personalized touch through meaningful conversations. For us, content creation is about hyper-personalization and authenticity. Data insights and AI technology further enable us to build online profiles that become centers for discussion, inspiration, and learning.”

Mylena Pierremont, Co-Founder of Connected Circles, added “There are a lot of leaders in the region who have amazing voices and great ideas, and we want to help them have even more impact through their messaging. We are honoured to have a great association with Dr . Khalid Omar Al Midfa, Chairman of Shams and we thank him for his support. We can see that Sharjah Media City believes in the power of the knowledge economy, innovation and entrepreneurship, and this is why they are the perfect partners for us.”

Rajai El Khadem, Head of LinkedIn MENA, “As the world’s largest professional network, LinkedIn is an important tool for any professional, but especially C-level executives, who are the companies’ most visible individuals to the rest of the world. No matter the industry or vertical, there’s a set of universal best practices for executives on the LinkedIn platform that consolidate a polished digital presence. Today, we are happy to partner with SHAMS and Connected Circles to demonstrate the value of those practices in both the short term and long term corporate strategies”.